PreferencePro™
Automated Email Marketing
With award-winning PreferencePro, wineries can now profit from the same enterprise-level tools used by the world’s leading brands to multiply DTC sales and customer engagement with personalized messaging built for the wine industry.
Better Wine Marketing
Email, text & push marketing automatically triggered by customer interest
Boosts online wine sales 50% to 250%
Works with Commerce7 & WineDirect
Completely automated…set it & forget it
Includes 21 pre-built wine sales templates
Easy-to-use drag-and-drop editor creates beautiful email, text & PUSH messages
Expert support & training included
You’ll be up & running in 10 days or less — it’s easy to switch!
“2020 WINnovation Award Winner
PreferencePro™ Automated Wine Marketing”
National DTC brands using automated email marketing report 10-to-100 times more sales per customer compared to email blasts
Why Automated Email Marketing?
Designed by VinterActive and powered by Listrak, PreferencePro™ uses customer interest to trigger automated wine sales conversations, including the industry’s most profitable DTC campaigns:
New customer welcome sequence
Post-purchase campaigns
Abandoned cart reminders
Cellar replenishment campaigns
Birthday/anniversary greetings
Automated customer re-engagement
In addition to increased sales, wine marketers using automation report increased engagement, better customer satisfaction and higher productivity due to labor savings.
NOW includes 5-Factor Authentication
Most wineries are lucky if 20% of their customers open their messages. That’s because most email marketing isn’t authenticated to keep it out of spam folders.
For many wineries, PreferencePro™ will instantly grow their online sales potential 50% or more just by boosting email deliverability.
Our on-boarding process includes SPF and DKIM records, along with Google and Yahoo Postmaster authentication. Many winery clients report open rates above 50% using this approach.
And with complete email branding that makes your messages look like they came from a winery…not from a mail chimp…PreferencePro™ is your ticket to world class wine marketing results.
EASY TO SWITCH…easy to use
With online training and customer service included, PreferencePro™ supports the needs of small wineries, large wineries and marketing professionals specializing in DTC wine sales.
For wineries using WineDirect — or any other POS system — PreferencePro™ can be customized and integrated in 10 days or less, with hosted subscriptions starting at $99/mo.
“... so easy to use, loads of analytical data, intuitive set up. PreferencePro takes Charles Krug ecommerce to a completely new level of success, visibility, sales. Seriously better value too (sorry, mail chimp)”
Watch the demo
you’re in good company…
Many of the world’s most successful consumer-direct brands rely on the same world-class Listrak™ technology used in PreferencePro:
About VinterActive
Established in 2002, VinterActive LLC is a wine industry leader in the research and practice of consumer direct sales and marketing.
A pioneer in the development of preference-based direct marketing and its successful application in the wine industry, VinterActive’s PreferencePro™ wine marketing system has sold millions of dollars of wine for both large and small wineries across the U.S.