PreferencePro™
SMS Wine Marketing
To serve a new generation of wine merchants, VinterActive joined forces with SimpleTexting to make it easy to engage today’s consumers with personalized text messaging for:
2-way text conversations
Opt-in wine sales offers
Reservation reminders
Order & shipping updates
Post-purchase follow-up
Why Text messaging?
Consumers and merchants both benefit from staying in touch with SMS messaging.
Customers crave the convenience of receiving texts about their orders, wine club shipments, and special opportunities to savor the wines they love.
Wine marketers love texts because they enjoy five-times the open-rate and seven-times the click-thru rate of email marketing - generating 35-times better customer engagement!
And since the average text message is opened in less than 3 minutes, text has become the best way to deliver time-sensitive customer service messages.
INTEGRATES WITH…
— WORKS WITH ANY WINERY POS SYSTEM —
Why preferencepro?
Fueled by the wine marketing intelligence of PreferencePro and the ease of SimpleTexting, our SMS wine marketing solution offers wine merchants all the tools needed to profit from text messaging:
A new SimpleTexting account fully-customized for wine marketing
30+ wine marketing attributes to target and personalize text campaigns
24/7 sync with Commmerce7 and WineDirect
5 pre-built SMS list building tools
7 pre-built automated workflows
Integrated email marketing with PreferencePro or Mailchimp
why simpletexting?
Industry leading text marketing platform
Trusted by 15,000 U.S./Canada businesses
Supporting alcohol merchants since 2010
About VinterActive
Established in 2002, VinterActive LLC is a wine industry leader in the research and practice of consumer direct sales and marketing.
A pioneer in the development of preference-based direct marketing and its successful application in the wine industry, VinterActive’s PreferencePro™ automated wine marketing system has sold millions of dollars of wine for both large and small wineries across the U.S.